The Following story is by Seth Mates, who was with the WWE and writes about how the WWE major Title belts were split
By the time I joined the creative team in July 2002, they already kinda knew that having one world title that went back and forth between the two shows wasn’t working. There had been some hesitation to splitting the titles, more out of tradition than anything else I think. But as we developed the Stephanie/Bischoff general manager thing and really started giving each show its own identity and feel, we debated it and finally resolved that for the longterm success of the brand extension, it was probably the best thing.
So we sought to come up with a plan as to how to create a whole new title that had the instant feel and legitimacy of a world championship.
We threw a bunch of ideas out there for how to crown this new champion, and eventually came up with a plan playing off the fact that the Intercontinental Championship has been seen as the No. 2 title in the promotion, so perhaps we could crown someone a No. 1 contender for the current world title, and then have them face the IC Champion for this new title. Seemed that like that would give it some weight.
We knew we had 16-time World Champion Ric Flair in our back pocket as an early win for whoever this new champion would be to give the title even more pop. I also suggested we use the big gold belt for the new title (it hadn’t been seen since around the time that Triple H won the unified title at WrestleMania in Toronto that year), since that belt has so much history and instant recognition.
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The story behind splitting the WWE Championship into separate Raw, SmackDown titles
Labels: ric flair, Rob Van Dam, triple h, wrestlemania
