WWE developmental star Seth Rollins, the former Tyler Black, was asked by a fan what he thinks about WWE not wanting to be referred to as a professional wrestling company. Rollins replied with the following:
“I think you have to understand the idea of it. I was skeptical at first too, but it’s all a marketing scheme. When push comes to shove WWE will always be professional wrestling, but they are branching out and doing so much more nowadays that the word “wrestling” really pigeonholes the brand…so eliminating the word expands the brand and creates many new avenues to go down.”
