“HSN Today”…a distinctly NEW morning show on HSN
— The Lifestyle and Entertainment Network Retailer Introduces a Revolutionary Morning Show with “Style” and “Commerce” on June 2 —
(St. Petersburg, Florida, May 22, 2008) – With the explosion of lifestyle programming shows on TV, it’s not surprising that HSN, the 4th largest cable network and quintessential example of lifestyle entertainment and retail, is bringing its expertise to morning television with the debut of “HSN Today” on June 2.
Blending entertainment and commerce, “HSN Today” will showcase how-to demonstrations and tips by resident experts as well as a variety exclusive behind-the-scenes segments during which viewers can purchase products they see at any time.
With HSN’s cache as a full-service television network focused on style, beauty, food, home, and technology programming, the show is uniquely positioned to offer the perfect fusion of entertainment and commerce.
At the helm, HSN hosts Adam Freeman and Amy Morrison with frequent appearances by a plethora of resident experts from diverse backgrounds including DIY guy Bill Duggan (formerly of HGTV’s Curb Appeal), sports expert Maven Huffman (formerly a professional wrestler with WWE and the winner of the first season of “Tough Enough), geek girl Katie Linendoll (formerly of ESPN).
Right out of the gate, “HSN Today” will present regular segments such as “Connect the Dots”, how-to segments to simplify your home and life, “EAT!”, cooking segments with tips and recipes from top chefs and resident experts, “Make it Up”, fashion and beauty trend segments from magazine pages and the runway, and “Behind The Label” featuring in-depth interviews with designers on location at their design studios.
Leading the charge with a distinct eye for talent and unique content, Andy Sheldon, Senior Vice President of Television and Executive Creative Director and HSN Today Lead Director, is “pleased with the new programming, talent and graphics package in place” and feels this show will be a “runaway hit with viewers”.
Beginning on June 2nd, tune-in daily Monday through Friday from 6:00 am – 9:00 am ET to see what all the buzz is about and to check out the new HSN cast members.
Labels: maven
