World Wrestling Entertainment® Inc. (WWE) announced the launch of its next generation video player on wwe.com. Since its launch, video viewing has increased 77% on the site and video ad impressions are up 95%.
The new video player not only provides a dramatically enhanced viewing experience, it also enables WWE® to offer even more ways for advertising partners to bring their brand “inside the ring” through sponsorship, product integration, and branded entertainment content. WWE advertising partner brands can be front and center in WWE’s pop culture environment, through one of the entertainment industry’s most engaging and interactive online platforms, featuring:
* A high-definition viewing experience offering 16 : 9 playback
* Pre-roll ads and premium companion ad units in 728 x 90 and 300 x 250 sizes
* Custom background video player skinning
* Full-screen playing capabilities
WWE.com currently offers an online video advertising channel that garners over 25 million video streams each month and an impressive roster of over 1500 web-exclusive videos, including interviews with Superstars, weekly brand “QuickCut” recaps, exclusive news, and all of the latest editions of WWE.com Video Originals such as “The Dirt Sheet,” “Santino’s Casa”, and “Word Up.”
“This new video player launches the next generation of wwe.com. Our loyal audience will enjoy a stadium-like experience, sitting in the comfort of their own homes, viewing an unprecedented amount of video from our live events and web exclusive programming. Advertisers will get top billing through pre-roll ads, premium adverting real estate, and creative custom solutions to help them achieve their marketing objectives,” says WWE’s Joe DelGrosso, SVP of Digital & Sponsorship Sales.